Work: Email
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Humane Action Weekly Email
Role: Designer & Developer
After the launch of the new Humane Society of the United States Website, I was tasked with completely overhauling the standard weekly email template. The new design had to meet two objectoves: 1) match the spirit and aesthetic of the new Website, and 2) provide a more robust, modular template to increase ease of editing and audience targeting. This email concept is still in use by The HSUS.
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NY Kids Club Email
Role: Designer & Developer
Email template designed and developed for the New York Kids Club. The design was driven primarily by existing collateral.
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HSUS Adopt Campaign
Role: Designer & Developer
Email template designed to support a new Humane Society of the United States (HSUS) email campaign centered around the adoption of pets from shelters. The design was influenced by a concurrent Ad Council campaign that was executed in partnership with HSUS.
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HSUS Giving
Role: Designer & Developer
Promotional email designed per specs given by The Humane Society of the United States’ business development department to promote alternate means of society member giving. Sent August 2009.
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HSUS Pet of the Week
Role: Designer & Developer
The “Pet of the Week” newsletter was designed to support the ‘celebrating animals’ aspect of The Humane Society of the United States’ mission. This email is delivered to a dedicated subscription list weekly and highlights a different society member's pet in every issue. The newsletter also serves to promote various HSUS business partnerships.
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