The Blog

Kraft Foods Unveils New Corporate Brand

Kraft Foods logo

Given that I share a name with those beloved purveyors of Macaroni and Cheese Dinner, I was recently surprised to learn that Kraft Foods has launched a new corporate brand. Apparently they are keeping the old-school blue and red logo for certain products (like Mac & Cheese), as a sub-brand, but the company as a whole now has a “modern” logo… modern, in this case, meaning:

Brand Analysis: Sherwin Williams

Sherwin Williams logo

Let’s face it. At some point, all of us are going to need to paint something, whether its the interior or exterior of a dwelling, a shed that needs a fresh coat, or a new fence. Sherwin Williams is a company who has been a solid presence in the coatings field since 1866, when it was founded. It has strong name recognition, recognition which is probably generally associated with positive connotations: quality, history, durability.

Dynamic JavaScript Form Validation

Sometimes you get a project that gives you no choice but to hit Google for solutions that are as near to perfect for your specific parameters as possible. In this case, I was tasked with designing and developing a special web page for a contest that included a form for collecting user information and contest submissions. The problem, though, was that I had to design the contest page before I had any content to work with, and I inadvertantly painted myself into a corner: I designed the page to be no taller than a certain height, and due to time contstraints, I couldn’t rework the design.

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