Given that I share a name with those beloved purveyors of Macaroni and Cheese Dinner, I was recently surprised to learn that Kraft Foods has launched a new corporate brand. Apparently they are keeping the old-school blue and red logo for certain products (like Mac & Cheese), as a sub-brand, but the company as a whole now has a “modern” logo… modern, in this case, meaning: Read more about Kraft Foods Unveils New Corporate Brand

Let’s face it. At some point, all of us are going to need to paint something, whether its the interior or exterior of a dwelling, a shed that needs a fresh coat, or a new fence. Sherwin Williams is a company who has been a solid presence in the coatings field since 1866, when it was founded. It has strong name recognition, recognition which is probably generally associated with positive connotations: quality, history, durability. Read more about Brand Analysis: Sherwin Williams