branding

Brand Analysis: How Magazine

How Magazine logo

Let me begin with this caveat: I generally enjoy and appreciate How Magazine for what it is: a bi-monthly look at the creative industry and graphic design. However, given that they are a periodical focused on good design and marketing, I take issue with a few of their magazine-related practices:

Kraft Foods Unveils New Corporate Brand

Kraft Foods logo

Given that I share a name with those beloved purveyors of Macaroni and Cheese Dinner, I was recently surprised to learn that Kraft Foods has launched a new corporate brand. Apparently they are keeping the old-school blue and red logo for certain products (like Mac & Cheese), as a sub-brand, but the company as a whole now has a “modern” logo… modern, in this case, meaning:

Brand Analysis: Sherwin Williams

Sherwin Williams logo

Let’s face it. At some point, all of us are going to need to paint something, whether its the interior or exterior of a dwelling, a shed that needs a fresh coat, or a new fence. Sherwin Williams is a company who has been a solid presence in the coatings field since 1866, when it was founded. It has strong name recognition, recognition which is probably generally associated with positive connotations: quality, history, durability.

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